How the New York Times can reinvent its future

Summary

Om Malik  May 11, 2013

The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business from this type of project, and change the definition of journalism in the new century. tweet this

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If I ever run into New York Times executive editor Jill Abramson (unlikely as it might be) I will sure as hell let her know that she is absolutely right to be excited about what her paper did with Snow Fall, which in my opinion was one of the first truly post-tablet storytelling experiences. At the Wired Business conference in New York earlier this week, Abramson said:

“Snow Fall” is now a verb.  “Everyone wants to snowfall now, every day, all desks,” she said. Reporters are waiting for time to “Snow Fall” their bigger story.  She said that the story originated from the sports desk — and took “months and months and months” of time —  but Snow Fall-type projects can come from anywhere.

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Snow Fall, in case you missed it, was a multimedia project that included a ...

Om Malik  May 11, 2013

The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business from this type of project, and change the definition of journalism in the new century. tweet this

Getty Images

Getty Images

If I ever run into New York Times executive editor Jill Abramson (unlikely as it might be) I will sure as hell let her know that she is absolutely right to be excited about what her paper did with Snow Fall, which in my opinion was one of the first truly post-tablet storytelling experiences. At the Wired Business conference in New York earlier this week, Abramson said:

“Snow Fall” is now a verb.  “Everyone wants to snowfall now, every day, all desks,” she said. Reporters are waiting for time to “Snow Fall” their bigger story.  She said that the story originated from the sports desk — and took “months and months and months” of time —  but Snow Fall-type projects can come from anywhere.

Snow Fall, in case you missed it, was a multimedia project that included a gripping six-part story by John Branch, one of the Times’ Pulitzer Prize-winning writers who was intrigued by the growing number of skiing fatalities. The stories were presented with interactive graphics, videos and bios of various snowboarders and skiers. It is brilliance personified and was rewarded with 2.9 million visits and 3.5 million page views within the first six days after publication. (The Times doesn’t reveal the total traffic it received since its release in December 2012.)

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