Summary
wikiHow
and their unique hybrid business organization
Lots to learn here… Jack Herrick, it’s founder, also started then sold eHow
Quotes from article on why WikiHow is better than Content Farms
One of the big issues with content farm articles performing so well in search is that they often appear over the real expert stuff – a case we made using a brain cancer example in a previous article. We asked Herrick whether wikiHow content should be surfaced for how-tos over results from experts in any given field.
“When wikiHow works best, our articles actually are started or edited by true experts in the field,” he says. “That is the magic of wikis actually. Many ‘experts’ don’t maintain blogs and spend hours writing detailed posts. But they might stumble on a wikiHow or Wikipedia article and spend just a few minutes improving it. Open wiki editing enables us to capture the knowledge of thousands of experts, who aren’t otherwise spending their time pumping out blog posts.”
transcribed Mixergy interview here
http://www.youtube.com/watch?v=uh3Ln8W4FaMVideo can’t be loaded because JavaScript is disabled: …
OnAir Post: WikiHow & other Wiki sites
